To ensure long-term profitability, small-to mid-sized, independently owned grocers, c-stores, mini-marts, and other small direct-to-consumer (D2C) merchants must build a foundation of loyal and returning customers. Make customers enthusiastic about all your shop has to offer, from new items and low prices to loyalty programs and excellent customer service. This will not only win them customer loyalty, but it will also produce word-of-mouth, which will bring in new customers. In order to establish a following, you need to engage customers. This entails utilizing your creativity to sell your items, providing a positive payment experience, and communicating with clients via social media and email. By giving your customers a memorable and satisfying purchasing experience, you will be able to improve your business and make it even more profitable.
National Retail Solutions (NRS), the leading provider of Point of Sale (POS) systems to small-to mid-sized independently held companies, is actively searching for new methods to help clients boost revenue and save money. Below, NRS has provided you with a list of five D2Cs to further help you in developing customer interaction and retention strategies.
Customers naturally want affordable products. Being innovative with your pricing will attract more clients because it will capture their attention. Customers enjoy getting the best deal on products and will spend knowing that there are plenty of low-cost options. Make sure your discounts are better than your rivals’. As a result, customers will choose you over your competition and remain loyal to you as a result.
A great way to engage customers is by keeping them connected to your business through loyalty programs, offering special promotions, and contests for consumers that sign up for a frequent shopper club. To begin, create a program that encourages people to shop at your store. Consider establishing a loyalty program in which customers are given a physical card or a digital account that records their activity at your business. They’ll have access to exclusive coupons, discounts, and promotions whenever they reach a particular objective.
Customers who participate in loyalty programs are more likely to add more products to their shopping cart in order to meet their reward goals. You may also sign customers up for sale notifications through email and SMS. This is preferable to handing out a weekly brochure at the door, which a consumer may ignore or, if they do pick one up, may not read. Physically distributing brochures is a passive activity. Directly contacting customers through loyalty programs and digital channels is more proactive, compelling, and efficient.
When it comes to selling popular and special products, having a highly visible display at your business is a necessity. It’s the very least that any merchant must do in order to effectively market their goods. Business owners may take marketing to the next level by thinking creatively. This is done by including sales tie-ins for related items. For example, if you buy a first-aid kit and a pack of ice packs together, you can get a discount. With some purchases, you may additionally include promotional goods that promote your shop. If you operate a liquor store, give each client a bottle opener with your store’s information on it. This is a terrific marketing approach since it notifies clients that they will get free mementos and discounts on their purchases. Customers will always remember your business when they utilize any of the free mementos you give, not just because it has your name on it, but also because everyone remembers presents.
You’ll have to think outside the box. You’ll need to market outside of your business and promote your brand and products in other places. You may advertise that your pricing is the finest in town on commercial boats, banners attached to small planes, and on a billboard. You might also place an ad in the shopping list guides in your area, making it easier for clients to locate you. You can also place ads in newspapers or on websites related to your industry. It is your best bet to advertise outside of your store. That way, you’ll attract customers from beyond your community and gain more than just your area’s customers.
Customers want to feel safe and secure when shopping at your store. They want to know that their personal information will not be compromised, especially when purchasing with a credit card. That is why you want a dependable POS system to protect both you and your clients’ personal information. These systems provide safe credit card transactions as well as a reliable cash register. When you use an NRS POS system, you can take advantage of extra features like a customer-facing display at checkout. Keeping consumers engaged is a terrific approach to ensure a positive shopping experience. The customer-facing screen displays what they have purchased as well as any discounts that have been applied. A business owner may also use the screen to display advertisements and marketing information in order to attract customers’ attention as well. Customer-facing displays are an excellent tool for engaging with customers and reminding them of products they may have forgotten about, such as discounted items, which results in increased revenue per trip.
Another factor to consider when making sure your customers have a positive experience is making sure your lines aren’t too long. The last thing customers want is to wait in a long line. You need to make sure that you accept credit cards and not just cash, or else customers will rummage through their pockets, which is inconvenient for them.
Traditional, printed discounts, and mailing lists are no longer sufficient in the digital era to engage and indulge customers. Connecting with customers via social media, email, shopping apps, as well as a store website is crucial for surpassing competition in today’s fast-paced business environment.
Many consumers today are reluctant to engage with brochures or other physical sales and promotional items. They could take a quick look at a pamphlet and then toss it in the garbage. Before a consumer visits the store, business owners must also spread the word. Emails and social media make it easy for busy customers to stay up to date on deals, promotions, and special offers for loyalty club members. Make sure to include all social media platforms. For your business, create a Facebook page, a blog, and a Twitter account. In addition, think about creating a website and a shopping app. Thanks to its premium features, NRS can help organizations create an affordable and professional online and mobile presence.