If you’re used to disappointed looks on customers’ faces when they see a cash only sign, it’s time to add
credit card processing as a payment option at your small business. National Retail Solutions has all the tools and services you need to make this possible. Though credit card processing can be a bit complicated, it doesn’t have to be a source of stress. We’re going to explain why you should accept credit cards, what equipment you need to do it, how it works and what options we offer.
If your small business doesn’t currently accept credit cards, you may wonder whether adding credit card processing is worth the investment. After all, credit card processing involves adding equipment and allowing a little bit of every credit card sale to go toward fees. Let’s talk about why every small business can benefit from accepting credit cards. In brief, small businesses should accept credit cards because consumers want and expect them to. If you aren’t sensitive to the preferences of your customers, you could lose business. In a 2017 survey, just 12% of consumers said they preferred to pay in cash. Most people find debit and credit cards to be more convenient and preferable to cash. Here are a few reasons many consumers prefer to use credit cards over cash.
One reason your customers may prefer using credit cards is that they offer more security than cash. To pay with cash, you have to carry money around with you, which can make some people feel vulnerable. Whether you fall victim to a pickpocket or accidentally leave your purse or wallet in a public place, you could lose your cash in the blink of an eye. In either of these scenarios, if you only had credit and debit cards in your purse or wallet, you could call your bank to freeze or cancel them. If someone has already made purchases using your cards, you can report these charges as fraudulent, and not have to pay them. If someone spends your cash, there’s nothing you can do, unless you somehow manage to track the person down.
Credit cards are also more convenient for most people. Rather than having to keep track of how much money you have on you, with a credit card or debit card, you always know you have access to your funds. You also don’t have to take the time to count out bills or change, which tends to speed up the checkout process. If you don’t have exact change, you’ll get change back, which can be a nuisance to some people. Coins jingle around in pockets or get lost in the bottom of a purse and weigh it down. Even folded bills take up more space than a credit card. Some people prefer to forego a wallet or purse altogether and carry their phone with an attached sleeve for holding a few ID and credit cards. While you may be able to cram a couple of bills into your phone sleeve, it’s much easier to stick to cards in this instance.
Another advantage of paying with credit cards is that it allows a person to keep better track of their spending. Every time a person swipes, inserts or taps their card, whether it’s to buy a sandwich or a sofa, it creates an electronic log of those charges. With cash, you would have to keep track of your spending manually by making entries in a notebook or in your phone, or keep paper receipts for every transaction to compile a payment history.
Credit or debit card users can check their payment history online anytime and can use these records to help them budget and keep track of their finances. Digital spending records can also be helpful when it comes time to file your taxes, especially if you lose track of receipts.
Paying with a credit card also helps a person build their credit history. Even if you’re exceptionally responsible, if you pay for things in cash, you won’t establish a credit history lenders and others can use as proof of your responsibility. If you faithfully make your credit card payments on time, you’ll steadily build a positive credit history that results in a high credit score. Achieving a high credit score is essential for several reasons. In today’s world, your credit history comes into play whenever you need to take out a loan, whether it’s to finance a new vehicle or take out a mortgage on a home. Your credit history can even influence your insurance premiums.
Finally, some consumers prefer to use credit cards because, unlike cash, credit card transactions can reward customers with perks like cash back. The cash-back model typically rewards consumers by giving a certain percentage of the cost of each purchase they make back to them. For some cards, this percentage will differ based on what they’ve bought — such as fuel, groceries, restaurants and so on. Some cards reward customers through programs where they can accrue points by making purchases. Once the cardholder gets to a certain number of points, they can earn a reward like a gift card. Another popular reward system is for travelers who can earn airline miles or other travel discounts by using their credit card.
Hopefully, everything you’ve read so far has convinced you of the need to include credit card processing as a payment option at your business. If you want to maximize your business and please customers, you should give your customers the option to pay with a credit card. So, how can you get set up to accept credit cards at your business? There are ways to manually enter credit card numbers on a computer, like consumers have become accustomed to doing on e-commerce sites. However, manually entering information is an inconvenient and inefficient way to process credit cards. The best way to process credit cards is with a suite of equipment that works in concert to make the checkout process as quick and convenient as possible. Before we discuss the other pieces of equipment that can assist in the process, let’s focus on the essential piece of equipment you’ll need: a credit card reader.
A card reader is called such because it reads the information embedded in a credit or debit card, either through a microchip, magnetic strip or both. This device is what customers interact with. They insert or swipe their card when prompted and confirm the amount of the payment. This card reader initiates the process of authentication, which we’ll discuss more in the next section. Merchants should make sure they have a card reader that is capable of reading EMV chip cards, since these cards are becoming increasingly popular over the traditional magnetic stripe cards you swipe. According to credit card giant Visa, three-quarters of U.S. storefronts now have the necessary equipment to process EMV cards. The trouble with magnetic stripe cards is that the information they contain never changes, so getting the details once is enough for someone to copy it and use it for fraudulent charges. EMV cards prevent fraud by generating a new code each time a person uses it to buy something. That way, information from one transaction won’t be useful to someone wanting to commit fraud by using it repeatedly.
EMV chip transactions take a bit longer than purchases with other credit cards, but they’re still fast, at about 15 seconds for a typical transaction. No matter what type of card a customer is using, a card reader makes it easy for them to share their payment information so their bank can deposit payment into your business’ bank account.
Small business owners who want to embrace a fully modernized checkout experience that makes it easy to process credit card payments should use a card reader as part of an all-in-one POS system. You can think of a POS as the brain that connects all the necessary components to facilitate a checkout process. An all-in-one POS system comes with all the components you need for checkout, already integrated to work together seamlessly. These elements include your card reader, along with these other essential pieces of equipment.
Now you know why credit card processing is essential and what equipment you need to facilitate these transactions, let’s talk about how credit card processing works. To the consumer, credit card processing looks like nothing more than inserting their card, seeing the sum on their credit card bill and paying it. A lot goes on behind the scenes, however, to make that transaction possible. We’re going to draw back the curtain and explain this process step-by-step. There are three fundamental steps in this process: authorization, authentication and clearing and settlement.
The customer initiates this process by either swiping or inserting their card. The processor then reads the information on the card and sends it to the credit card network, such as Visa or Mastercard. This network acts as the go-between for the customer and their issuing bank.
The network sends the customer’s payment information on to their bank. The bank then checks to make sure the purchase is legitimate rather than fraudulent, and determines whether the transaction should proceed. For example, if the customer has already reached their credit limit, the sale won’t go through. The card reader should tell the customer at this point whether the system has accepted or declined their payment.
The process appears to be over at this point from the customer’s perspective, but the merchant still doesn’t have their payment yet. A process similar to the one above takes place, which can take up to several days, to make sure all is in order before the cardholder’s bank sends funds. The processor comes into play once again as it transmits the necessary information to the credit card association to settle the payment.
The funds that get transferred to the merchant will have fees deducted to pay the banks and processors involved for their part in facilitating the transaction. From a retailer’s perspective, they see a small amount of each credit card transaction withheld, typically around 2 to 3% for a retail store. This fee gets divided three ways, with the most significant chunk going toward paying the required interchange fee to the issuing bank.
Processors will use one of these models to determine their fees.
Choosing a credit card processing company to facilitate your credit card sales, both with equipment and ongoing processing services, is a crucial decision. Choosing the wrong partner could result in paying unreasonable markup fees or finding hidden charges on your bill. National Retail Solutions keeps things transparent and offers two pricing options for credit card processingso you can choose the best fit for you.
Regardless of which rate plan you select, you can usually expect to receive your funds within just 24 hours, which is a valuable perk for keeping your cash flow more current. We understand how critical it is to have access to your funds when you need them. According to Business News Daily, if you own a small business, it’s essential to find a credit card processor that specializes in businesses of your size, since otherwise, you may face credit card processors who don’t understand your industry and expect you to generate at least $10,000 in revenue every month. While NRS has a custom rate option for businesses that create this much in credit card sales, we also cater to smaller businesses with our flat rate. At NRS, we understand the unique needs of payment processing for small businesses, and believe size shouldn’t keep you from having the best technology to facilitate sales and help you manage your growth. That’s why we offer payment services, such as our card reader and processing services, that make it possible to accept not only all major credit cards, but also mobile wallet apps, EBT and eWIC. Money isn’t the only element you should consider when choosing a partner for credit card processing. In a past blog post, we discussed three critical factors to consider when selecting the best payment system for small businesses.
When you partner with NRS, you get these valuable qualities and more.
The world of credit card processing can seem complicated and confusing, but credit cards are here to stay. If you want to make it easy for customers to do business with you, you should know how to find the best credit card processor to supply you with the equipment to accept all forms of payment.
Consider making a smooth transition into modern technology with the easy-to-use, all-in-one POS+ from NRS, and be sure to count on NRS for all your payment processing needs. When you work with NRS PAY for credit card processing, you may be eligible for a complimentary credit card reader! To get started, request a free quote today.